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The origin and History of Explainer Videos

A concept based marketing tool that is an explainer video is very well known to everyone. Any brand without having at least one explainer video is like having a delightful biryani without the raita, it just doesn’t make the mark. According to the reports, only 12 percent of marketers do not own an explainer video. It is evident that they are favorable and plenty of these videos have made an impactful presence. But when and how did they come into existence? There is a lot to learn and know about these interactive videos animated explainer video. They have an origin story of their own and a very interesting one too!

Journey From PowerPoint To Youtube

The rebirth of “storytelling combined with PowerPoint presentation”, which is now known as explainer videos, just weren’t discovered in the moment of ‘Eureka! ha but were a natural development. It was in the 1990s when PowerPoint begun to emerge as the best “explaining tool” and became an offering of one of its kind. Just around this time, we observed an internet thrive, where Youtube made its first appearance. People started raving about the idea of watching stories rather than listening or reading them. People found it to be a simpler but engaging platform, as watching a one minute video was easier when compared to reading a lengthy document. They introduced the concept of “what-to” and “how-to” videos, where people found tutorials and learn about new things only a click away.

The kick-starters of such videos were the dynamic duo of Common Craft, who came up with the idea of using hands, indicators and paper cut-outs to tell a tale, with the camera pointing to the whiteboard on to the ground. What started as a Travel Video Blog soon become learning based platform. “RSS in Plain English” was their first tutorial video, which was published on 12 Apr 2007. It gained astonishing popularity! Soon, they started getting asks from various companies for making custom videos. Their second client was Google and they produced a video “Google Docs in Plain English” for them. Common Craft was at the forefront in making such videos. They hit gold when they made a video explaining how Twitter works. It was so good that Twitter posted it on their homepage!

The Formula That Happened Into Marketing Rule

It took over one and a half year and millions of view after the first tutorial video, that the term “Explainer Video” was coined. The phrase became so popular that it was at the tip of the marketer’s tongue and it was then that it was no more limited to an internet trend. It became a prerequisite for any business. It was such a anger that all the companies started creating a website and posting these videos on their websites.

The concept started becoming a fundamental element of every company’s online strategy, many businesses started creating these videos in-house and their success stories were also formed with one of these explainer videos. The best explainer video story was that of Groupon when they posted a similar video on their website and soon their sales picked up. The impact was in a way that it made Groupon a thousand dollar company that it is today.

Future Of Explainer Videos

Subsequently the concepts have evolved and requirements have become more exacting, making the explainer videos perfect for a profitable structure. Even the outlook and the key focus have moved, in our time, every explainer video starts with a strong screenplay. Moreover, the emphasis these days has moved to the “core message” rather than looks. Marketers have realized that flashy looks with no story won’t add much value to their brand.

All this put in a blend with a crunch of “innovation”, make for the perfect strategy and ensuring an invariable growth. The future has a lot to offer, with the digital transformation happening today, they can go up on various platforms and through various mediums. Currently, trending variations of these videos are — computer animated explainer videos, infographics, interactive videos and much more.

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